Ricky L. Tucker, founder of RIX International, LLC “Be Your Best,” is a professional life coach with more than 25 years of experience providing personal and professional coaching to executives, athletes, educators and students. A graduate of the University of Tennessee at Knoxville with a major in sociology and a minor in broadcasting, Coach RIX served as a Dale Carnegie instructor for almost 10 years. He also attended Corporate Coach U, to become a professional coach. Coach RIX wears many hats and is quite comfortable in varied roles from life and business coaching to public speaking and consulting. He has been responsible for leading local, state and regional teams, he has managed, coached and developed direct and indirect local, regional and national sales teams, and has developed relationships and negotiated contracts with national retailers such as Radio Shack and Dillard’s. Throughout his career, Coach RIX has emulated his own “Be Your Best” motto, whether as a sales leader, a No. 1 retail general manager or as the recipient of countless accolades for his performance including, the Winners Circle Award (117 percent performance), National President’s Award and Ambassador Award. Coach RIX is a member of: Memphis Coach Network, Regional Memphis Chamber, NAWBO, Hispanic Chamber as well as, BNI (Business Network International) Northern Mississippi Achievers, National Federation of Independent Businesses, and through One Memphis, a member of the Black Business Association and the Mid South Minority Business Counsel. Coach RIX partners with a team of professionals offering decades of experience in Leadership Development and training, Customer service, Human Resources, Sports Management and other fields, enabling RIX International to coach individuals, teams and organizations to higher levels of performance.