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Atlanta, GA - According to Velma Trayham, founder of ThinkZILLA PR & Consulting, many corporations and luxury brands are missing the mark when targeting a diverse demographic of consumers. The agency is currently partnering with brands seeking to tap into multicultural demographics' growing buying power, and helping them to develop initiatives that not only resonate with urban audiences but also result in deeper loyalty and increased revenue.
ThinkZILLA is one of only a few public relations firms in the country to focus on aggressively targeting consumers by finding unique ways to approach, engage and interact and then create brand loyalty, said Velma Trayham, founder of ThinkZILLA Consulting. We turn challenges into exceedingly profitable results.
ThinkZILLA specializes in helping brands and organizations revamp their multicultural outreach strategies in order to build stronger relationships with African-Americans, who now represent more than $1.2 trillion in buying power. The agency leverages years of experience, relationships and expertise to help its clients secure strategic partnerships and key media placements, produce event series and launch social media campaigns that are in alignment with African-American consumers preferences and trends, and the issues most impacting their communities.
Recently, as the agency of record for The Bridge Summit: Connecting Law Enforcement to Community Engagement, ThinkZILLA helped police chiefs from across the U.S. and political leaders open a meaningful dialog with members of the Phoenix community as friction escalated following widely-reported police-involved shootings. The agency also helped raise the profile of the Checkered Flag Foundations My Brothers Keeper Sports Dialogue by attracting A-list partners and participants, including Boris Kodjoe and Mike Epps. Both initiatives helped the client achieve its outreach goals, and resulted in extensive media coverage.
ThinkZILLA works with clients across a variety of industries, including sports, education, entertainment, film, music and faith-based. Unlike other public relations agencies, ThinkZILLA offers branding services, helping clients to build their image and messaging prior to their launch. The agency also excels at digital marketing, and has garnered millions of impressions for clients due to its expansive social media following and presence.
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To successfully execute a multicultural outreach initiative, its important to enlist the help of an agency with deep ties and connections to your target audience, said Trayham. Our team reflects the audience that our clients are targeting, and we are passionate about helping our clients create campaigns and strategies that speak to African-American consumers in a powerful way.